Although COVID may never be completely gone, many aspects of life have returned to our pre-pandemic “normal.” A recent poll shows that this normalcy includes levels of loneliness reported by seniors. Yet these latest statistics around senior loneliness are still nothing to celebrate, according to experts. Quantifying senior loneliness The January 2023 National Poll on [...]
Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
There was a great interview-article in Forbes last year entitled “Dilemma: Senior Living Facility or Kids’ Inheritance?” In it, financial expert Larry Light interviewed Certified Financial Planner Rick Kahler about many seniors’ desire to leave their adult children an inheritance. The interview explored the common concern that opting to move to a senior living community [...]
If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
It’s Valentine’s Day, which means love is in the air for many seniors. Of course, a lot of older people have been in long-term relationships spanning numerous decades, but as the years march on, many seniors find themselves alone — be it single, divorced, or widowed — and looking for love and/or companionship. But senior [...]
Marketing a continuing care retirement community (CCRC, or life plan community) is crucial to a CCRC’s success. Why? Because CCRCs need to have high occupancy rates in order to remain financially viable. In essence, residents who live in the independent living portion of a CCRC cost the community less and thus their fees help subsidize [...]
Happy holidays! It’s hard to believe that 2018 is just a few days away. As we look forward to the new year, we also like to look back at the year that is now in our rearview mirror. Here are our five most popular blog posts from 2017... #5 CCRC vs. Rental Retirement Community: What [...]
I recently visited a beautiful continuing care retirement community (CCRC, or life plan community) in Tulsa, Oklahoma, and was struck by how very attractive and welcoming it was. After staying overnight in a comfortable guest suite, I woke up to take a sunrise jog. There was a walking/jogging trail that winded around the community, over [...]
