Senior Living Research: Why It’s So Frustrating and How to Make It Easier
I wonder how many prospective residents of CCRCs or lifecare communities give up searching because they are overwhelmed by the comlexity of CCRC contracts and other details?
Navigating Dating and Intimacy in Retirement Communities
There is an active dating scene in many retirement communities, but there are also reasons for seniors to be cautious about starting an intimate relationship.
Crunch the Numbers: Aging at Home vs. Moving to a CCRC
Research frequently shows that “aging at home” is the senior living preference for a majority of older adults. Yet some decide that a retirement community, such as moving to a CCRC (continuing care retirement community aka life plan community), better meets their long-term senior living goals. Among those who choose a CCRC, many cite [...]
Why Is Senior Living Terminology So Confusing?
If you’ve ever traveled to a country where you didn’t speak the language, you may have an idea of how it can sometimes feel to be a senior living prospect. In addition to all the other considerations in the decision process, prospects also must break through the clutter of the industry's senior living terminology. This [...]
New Survey Digs Into Top Retirement-Related Worries
Although the inauguration is now in the rearview mirror, there is still much debate about which issues factored into people’s decisions at November’s ballot box. A recent survey of older adults echoes many election exit polls, however, finding that retirees are growing less optimistic about the economy and their personal finances than in prior years. [...]
Becoming a Trusted Resource: The Key to Senior Living Sales Success
Choosing a retirement community can feel overwhelming for your prospects, especially when it comes to Life Plan Communities (also known as Continuing Care Retirement Communities, or CCRCs). One of the main reasons why is because people want to have confidence that their first choice will be the right choice. The fear of the unknown often [...]