CCRC vs. Rental Retirement Community: What Are the Differences?

According to Pew Research Center, approximately 10,000 Baby Boomers turned 65 today, and about that same number will reach retirement age every day for the next decade. That’s a lot of retirees! And that’s one of the reasons the retirement living industry is booming in our country with more and more senior living communities opening [...]

By |2023-08-04T19:59:33-04:00June 26th, 2017|

Prospective CCRC Residents’ 9 Frequently Asked Questions

I frequently have the privilege of talking with prospective residents of continuing care retirement communities (CCRCs, or life plan communities) who are visiting different locations in order to better educate themselves on their options. Some have already definitively determined that they want to move to a CCRC and just need to decide which one best [...]

By |2023-12-26T15:47:45-05:00June 12th, 2017|

Marketing CCRCs to the Next Generation of Retirees

A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.

By |2023-09-30T15:51:07-04:00January 25th, 2017|

Working Toward Equal Access in LGBT Senior Living

From legal reform to well-organized advocacy groups, the U.S. is generally becoming a more tolerant place for members of the LGBT community. And as the number of openly LGBT seniors continues to grow, more and more senior living communities are looking for ways to welcome them with open arms.

By |2024-03-06T22:20:16-05:00September 15th, 2016|

Avoid This Mistake When Comparing Retirement Communities

As you are looking at the side-by-side costs of retirement communities, you must ensure you are making an apples-to-apples comparison about what services are and are not included in the pricing so that you may draw a fully informed conclusion about which senior living option is right for you.

By |2023-10-23T12:43:07-04:00July 26th, 2016|
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