Prospective CCRC Residents’ 9 Frequently Asked Questions

I frequently have the privilege of talking with prospective residents of continuing care retirement communities (CCRCs, or life plan communities) who are visiting different locations in order to better educate themselves on their options. Some have already definitively determined that they want to move to a CCRC and just need to decide which one best [...]

By |2023-12-26T15:47:45-05:00June 12th, 2017|

Marketing CCRCs to the Next Generation of Retirees

A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.

By |2023-09-30T15:51:07-04:00January 25th, 2017|

Working Toward Equal Access in LGBT Senior Living

From legal reform to well-organized advocacy groups, the U.S. is generally becoming a more tolerant place for members of the LGBT community. And as the number of openly LGBT seniors continues to grow, more and more senior living communities are looking for ways to welcome them with open arms.

By |2024-03-06T22:20:16-05:00September 15th, 2016|

Avoid This Mistake When Comparing Retirement Communities

As you are looking at the side-by-side costs of retirement communities, you must ensure you are making an apples-to-apples comparison about what services are and are not included in the pricing so that you may draw a fully informed conclusion about which senior living option is right for you.

By |2023-10-23T12:43:07-04:00July 26th, 2016|

Community Connection is Key When Aging in Place

If you plan to retire at home (age in place), new information in a report from the Gerontological Society of America indicates that your connectedness to your community can have a meaningful impact on your health and well-being as you get older.

By |2024-01-18T08:24:23-05:00April 8th, 2015|
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