Search for the Appropriate “Label” for 65+ Population Continues
While most people don’t like to be labeled those who market to older Americans continue to search for words or phrases that best describe that segment of our population without being offensive.
No One Wants to Move “Into” a Retirement Community
The thing I keep coming back to is that older Americans who contemplate a retirement community have the sense that instead of simply “moving” they are moving “into” something and this makes them feel uncomfortable or trapped. While this may seem minor we all know that perception can be reality and it seems to me this is often the perception.
LifeSite Logics Featured in Senior Housing News: Transparency is the Future
LifeSite Logics is pleased to be featured in a recent article in Senior Housing News highlighting a growing need for transparency in the senior living industry…
Financial Advisors See Planning Opportunity in Retirement Community Tax Breaks
How one financial advisor sees planning opportunities in retirement community tax breaks.
Who Really Wants to be Labeled…at Any Age for That Matter?
Question: What term are advertisers, marketers, reporters, and others who serve people in their retirement years supposed to use when referring to their target market? Is a label really necessary?
Do Some Retirees Perceive Living in a Retirement Community as Being Trapped on a Cruise Ship?
Resort-style living. Cruise ship atmosphere. Sounds pretty good to me!
Yet, in the words of Lee Corso, “Not so fast my friend.” As the oldest baby boomers begin approaching their mid-retirement years it seems that the senior living industry might want to reconsider the potential impact of this image.