Each May since 1963, our nation has celebrated Older Americans Month (OAM) — a time to recognize and honor the important contributions and achievements of our older citizens. The theme of this year’s 60th anniversary OAM, “Aging Unbound,” acknowledges the value of maintaining as much independence and autonomy as possible, as well as the importance [...]
A solid senior living sales plan is crucial for success with continuing care retirement communities (CCRCs, also called life plan communities) and other types of senior living communities. This means gaining more valuable information in the sales process to create more meaningful and actionable conversations for sales reps. All of this leads to improved engagement [...]
A continuing care retirement community (also called a life plan community or CCRC) is a unique type of 55 community that provides both independent living residences as well as a full continuum of care services, typically on-site, should a resident ever need it. If you decide that CCRC senior living is the right option for [...]
Choosing the right life plan retirement community (i.e., continuing care retirement community or “CCRC”) is an important decision, impacting your quality of life and your finances. If you utilize the services of a financial advisor (FA), it’s likely you will seek their guidance in analyzing the potential impact of this move on your estate. The [...]
When looking at a research report about the senior living industry, it’s useful to examine the findings with a critical eye. Does the sample size provide valid results? Were there additional variables that could have impacted the findings? Does the control group offer a true apples-to-apples comparison? For research on humans, longitudinal studies with larger [...]
Do you remember what you were doing the last week of April in 2020? Odds are, you weren’t doing much of anything as the COVID-19 lockdown was in full force in numerous areas of our nation. It was a lonely time for many people as the social isolation intended to keep us safe wore on [...]
Environmental, social, and governance (ESG) initiatives consider a company’s environmental sustainability measures, as well as the ethics of their business practices and policies. In the world of investing, it is an increasingly important yardstick with which investors select businesses to put their money in. The importance of ESG in the senior living industry also continues [...]
Although COVID may never be completely gone, many aspects of life have returned to our pre-pandemic “normal.” A recent poll shows that this normalcy includes levels of loneliness reported by seniors. Yet these latest statistics around senior loneliness are still nothing to celebrate, according to experts. Quantifying senior loneliness The January 2023 National Poll on [...]
Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
There was a great interview-article in Forbes last year entitled “Dilemma: Senior Living Facility or Kids’ Inheritance?” In it, financial expert Larry Light interviewed Certified Financial Planner Rick Kahler about many seniors’ desire to leave their adult children an inheritance. The interview explored the common concern that opting to move to a senior living community [...]
