If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
It’s Valentine’s Day, which means love is in the air for many seniors. Of course, a lot of older people have been in long-term relationships spanning numerous decades, but as the years march on, many seniors find themselves alone — be it single, divorced, or widowed — and looking for love and/or companionship. But senior [...]
Marketing a continuing care retirement community (CCRC, or life plan community) is crucial to a CCRC’s success. Why? Because CCRCs need to have high occupancy rates in order to remain financially viable. In essence, residents who live in the independent living portion of a CCRC cost the community less and thus their fees help subsidize [...]
Happy holidays! It’s hard to believe that 2018 is just a few days away. As we look forward to the new year, we also like to look back at the year that is now in our rearview mirror. Here are our five most popular blog posts from 2017... #5 CCRC vs. Rental Retirement Community: What [...]
I recently visited a beautiful continuing care retirement community (CCRC, or life plan community) in Tulsa, Oklahoma, and was struck by how very attractive and welcoming it was. After staying overnight in a comfortable guest suite, I woke up to take a sunrise jog. There was a walking/jogging trail that winded around the community, over [...]
