What Financial Advisors May Be Overlooking When Calculating CCRC Costs
Choosing the right life plan retirement community (i.e., continuing care retirement community or “CCRC”) is an important decision, impacting your quality of life and your finances. If you utilize the services of a financial advisor (FA), it’s likely you will seek their guidance in analyzing the potential impact of this move on your estate. The [...]
CCRC Residents Report Higher Wellness Levels Despite Pandemic
When looking at a research report about the senior living industry, it’s useful to examine the findings with a critical eye. Does the sample size provide valid results? Were there additional variables that could have impacted the findings? Does the control group offer a true apples-to-apples comparison? For research on humans, longitudinal studies with larger [...]
Many Senior Living Residents Fared Better than Non-Residents During COVID
Do you remember what you were doing the last week of April in 2020? Odds are, you weren’t doing much of anything as the COVID-19 lockdown was in full force in numerous areas of our nation. It was a lonely time for many people as the social isolation intended to keep us safe wore on [...]
Senior Living ESG Initiatives Help Attract Today’s Prospects
Environmental, social, and governance (ESG) initiatives consider a company’s environmental sustainability measures, as well as the ethics of their business practices and policies. In the world of investing, it is an increasingly important yardstick with which investors select businesses to put their money in. The importance of ESG in the senior living industry also continues [...]
The Senior Loneliness Epidemic Continues Post-Pandemic
Although COVID may never be completely gone, many aspects of life have returned to our pre-pandemic “normal.” A recent poll shows that this normalcy includes levels of loneliness reported by seniors. Yet these latest statistics around senior loneliness are still nothing to celebrate, according to experts. Quantifying senior loneliness The January 2023 National Poll on [...]
Streamlining Your Senior Living Marketing and Sales Process
Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]