Which Senior Living Community Is Right for You? Part 2: Equity Retirement Communities
In last week’s post, we explored the defining characteristics of a rental retirement community, as well as the potential pros and cons of choosing one. In this second installment in our series on the different types of senior living communities, we examine equity retirement communities, also referred to as ownership retirement communities, and what sets [...]
Which Senior Living Community Is Right for You? Part 1: Rental Retirement Communities
Most car owners know that there are pros and cons when it comes to buying versus leasing a car. The same is true for entry fee, equity, and rental retirement communities: Each senior living model has potential advantages and disadvantages for residents. In the coming weeks, we will take a closer look at each of [...]
Senior Living Community, Leaving an Inheritance: Is It an Either-Or?
There was a great interview-article in Forbes last year entitled “Dilemma: Senior Living Facility or Kids’ Inheritance?” In it, financial expert Larry Light interviewed Certified Financial Planner Rick Kahler about many seniors’ desire to leave their adult children an inheritance. The interview explored the common concern that opting to move to a senior living community [...]
How to Create a More Successful Senior Living Direct Mail Campaign
If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
Finding The Perfect Match: Senior Dating and Relationships
It’s Valentine’s Day, which means love is in the air for many seniors. Of course, a lot of older people have been in long-term relationships spanning numerous decades, but as the years march on, many seniors find themselves alone — be it single, divorced, or widowed — and looking for love and/or companionship. But senior [...]
Evaluating Care, Quality, and Access at a CCRC’s Healthcare Center
It is a bit ironic that when you move to a continuing care retirement community (CCRC, or life plan community), you hope to never need one of its defining characteristics: the onsite healthcare center. But as we wrote about a few weeks ago, the odds are that at some point, you will require some level [...]