Marketing Your CCRC with a Compelling Story About Affordability
Marketing a continuing care retirement community (CCRC, or life plan community) is crucial to a CCRC’s success. Why? Because CCRCs need to have high occupancy rates in order to remain financially viable. In essence, residents who live in the independent living portion of a CCRC cost the community less and thus their fees help subsidize [...]
Finding Your Happy Place: Tips for Choosing a CCRC Residential Unit
We’ve all heard the number one rule in real estate: location, location, location. It’s really no different for a residential unit within a continuing care retirement community (CCRC or life plan community). Choosing the residence that is right for you is crucial to your satisfaction with your CCRC decision, and indeed, your happiness. After all, [...]
What Will My Long-Term Care Cost?
In last week’s blog post, we dug into the important topic of how long the average person might expect to require long-term care services. It’s a complex question, and of course there is no predicting the future, but approximately 70 percent of those who turned 65 in 2020 will require some degree of long-term care [...]
How Long Will I Need Long-Term Care?
Long-term care is a hot topic as more and more Baby Boomers require some level of care or assistive services at the same time that we face a shortage of paid caregivers in this country. While no one wants to think that they themselves will need help as they grow older, the reality is that [...]
Answers to Common Questions About 55+ Active Adult Communities
Among the many senior living options available in today’s marketplace is the “active adult community.” But what exactly does this term mean, and what distinguishes an active adult community from other senior living options? Here are answers to some of the questions people commonly have about this particular type of community. Q: What is an [...]
The Year-End Review: myLifeSite’s Top Senior Living Blog Posts for 2022
It’s hard to believe that yet another year is in the books. Like most years, 2022 had highs and lows: the launch of the war in Ukraine, the decrease in the number of COVID cases (followed by an uptick in recent weeks), soaring inflation, Artemis I’s successful mission to the moon, the death of Queen [...]