Creating a More Successful Senior Living Direct Mail Campaign
If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
Finding The Perfect Match: Senior Dating and Relationships
It’s Valentine’s Day, which means love is in the air for many seniors. Of course, a lot of older people have been in long-term relationships spanning numerous decades, but as the years march on, many seniors find themselves alone — be it single, divorced, or widowed — and looking for love and/or companionship. But senior [...]
Evaluating Care, Quality, and Access at a CCRC’s Healthcare Center
It is a bit ironic that when you move to a continuing care retirement community (CCRC, or life plan community), you hope to never need one of its defining characteristics: the onsite healthcare center. But as we wrote about a few weeks ago, the odds are that at some point, you will require some level [...]
Marketing Your CCRC with a Compelling Story About Affordability
Marketing a continuing care retirement community (CCRC, or life plan community) is crucial to a CCRC’s success. Why? Because CCRCs need to have high occupancy rates in order to remain financially viable. In essence, residents who live in the independent living portion of a CCRC cost the community less and thus their fees help subsidize [...]
Finding Your Happy Place: Tips for Choosing a CCRC Residential Unit
We’ve all heard the number one rule in real estate: location, location, location. It’s really no different for a residential unit within a continuing care retirement community (CCRC or life plan community). Choosing the residence that is right for you is crucial to your satisfaction with your CCRC decision, and indeed, your happiness. After all, [...]
What Will My Long-Term Care Cost?
In last week’s blog post, we dug into the important topic of how long the average person might expect to require long-term care services. It’s a complex question, and of course there is no predicting the future, but approximately 70 percent of those who turned 65 in 2020 will require some degree of long-term care [...]