Many Senior Living Residents Fared Better than Non-Residents During COVID
Do you remember what you were doing the last week of April in 2020? Odds are, you weren’t doing much of anything as the COVID-19 lockdown was in full force in numerous areas of our nation. It was a lonely time for many people as the social isolation intended to keep us safe wore on [...]
Senior Living ESG Initiatives Help Attract Today’s Prospects
Environmental, social, and governance (ESG) initiatives consider a company’s environmental sustainability measures, as well as the ethics of their business practices and policies. In the world of investing, it is an increasingly important yardstick with which investors select businesses to put their money in. The importance of ESG in the senior living industry also continues [...]
The Senior Loneliness Epidemic Continues Post-Pandemic
Although COVID may never be completely gone, many aspects of life have returned to our pre-pandemic “normal.” A recent poll shows that this normalcy includes levels of loneliness reported by seniors. Yet these latest statistics around senior loneliness are still nothing to celebrate, according to experts. Quantifying senior loneliness The January 2023 National Poll on [...]
Streamlining Your Senior Living Marketing and Sales Process
Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
Which Senior Living Community Is Right for You? Part 3: Entry Fee Retirement Communities
Last week, we delved into what characterizes an equity retirement community, as well as possible pros and cons of this senior living option. Prior to that, we examined the characteristics of a rental retirement community. In this third and final installment in our series on the different types of senior living communities, we take a [...]
Which Senior Living Community Is Right for You? Part 2: Equity Retirement Communities
In last week’s post, we explored the defining characteristics of a rental retirement community, as well as the potential pros and cons of choosing one. In this second installment in our series on the different types of senior living communities, we examine equity retirement communities, also referred to as ownership retirement communities, and what sets [...]