Marketing CCRCs in the Digital Age
The U.S. Small Business Administration (SBA) recommends that small businesses (those with revenue under $5 million) should designate between 7 and 8 percent of their total revenue to marketing. In their 2021 annual survey of chief marketing officers (CMOs), consulting firm Deloitte found that marketing budgets were averaging roughly 11.7 percent of most businesses’ total [...]
Long-Term Care Staffing Shortages Have Far-Reaching Implications
You’ve likely seen the “now hiring” signs in businesses of all kinds. The most recent data from the U.S. Bureau of Labor Statistics has the unemployment rate at just 3.6 percent for May 2022. While it is good news that so few people are out of work, there is a flip side to that coin [...]
How to Have Confidence a CCRC Will Be a Sound Long-Term Investment
We get a lot of questions from myLifeSite users around the topic of financial viability and how to be sure a continuing care retirement community (CCRC, or life plan community) will be able to fulfill its contractual promises to residents. This week, we received an email from a user who shared the story of a [...]
6 Ways a CCRC Simplifies Independent Living Residents’ Lives
One of the many reasons that people look forward to retirement is the opportunity to relax. It’s a time that should be about enjoying life, unencumbered by work, major responsibilities, and schedules. And for those who opt to move to a senior living community, such as a continuing care retirement community (CCRC), that simplified life [...]
Reimagining the Traditions of Family Gatherings
Memorial Day is considered the beginning of summertime, with many friends and families gathering together to enjoy time together and remember those who made the ultimate sacrifice for our country. I always bear in mind that for those who have lost a loved one in the fight for freedom, the holiday weekend may be a [...]
Making a Plan Ensures Care Decisions Are Yours to Make
In today’s made-to-order world, you can customize just about anything. Want your hamburger cooked medium with no ketchup and extra pickles? You got it. Want your new car to have a gray exterior, tan leather, a sunroof, and navigation system? No problem. Hey, we want things the way we want them! And that goes for [...]