Examining Key Figures on Long-Term Care Insurance
Last year, 350,000 Americans bought a long-term care insurance (LTCi) policy, and over 7 million people currently maintain a policy. This is a fairly low adoption rate given that there are over 80 million Americans who are age 55+. Recent data from the American Association for Long-Term Care Insurance (AALTCI) reveals some interesting facts about [...]
Bon Appetit: CCRCs Opening Their Dining Facilities to the Public
I read an article this past week about several Pennsylvania retirement communities, including some continuing care retirement communities (CCRCs or life plan communities), that are opening up their dining facilities to the public. While non-residents are jumping at this new restaurant option, the eateries’ open-door policy benefits the retirement communities and their residents too. A [...]
Adult Children’s Differing Perspectives on Aging Parents’ CCRC Move
The decision to move to a continuing care retirement community (CCRC or life plan community) is rarely made in a vacuum. There are many people—in addition to the prospective resident—who can be impacted by the choice and whose opinions are considered in making a decision about a CCRC move. Often chief among these influencers are [...]
Christwood: A Profile of Innovative CCRC Design
Last week, I had the pleasure of visiting Christwood retirement community to speak at a marketing event. Christwood is a continuing care retirement community (CCRC, or life plan community) located about 45 minutes from New Orleans, just across Lake Pontchartrain. Marketing director Elizabeth Jackson, who has been working at Christwood for about 6 years, was [...]
The CCRC of the Future: Technology
Ready or not, here come the baby boomers! In the coming years, the most successful continuing care retirement communities (CCRCs or life plan communities) will be those that find new and innovative ways to foster the lifestyle preferences of this next generation of retirees. Over the next few weeks and months, I will examine some [...]
The CCRC of the Future: Community Design
The senior living industry is experiencing a seismic shift as the next generation of retirees—the baby boomers—become their target demographic. These seniors who came of age during the 1960s often aren’t looking to ride off quietly into the sunset during their retirement years. Many of them aren’t interested in playing bridge or shuffleboard and they [...]