Blog – List

This task force was charged with creating a new, more appealing name for the “continuing care retirement community” (CCRC) as well as messaging that would resonate with the industry’s current target audience: Baby Boomers.

You’ve seen the ads for over 55 communities and senior organizations: Smiling silver-haired couples, hand-in-hand, strolling on the beach, reading in a cozy den, rocking on the front porch. It’s a comforting, idyllic marketing image, but walking into the sunset with a mate is not reality for a large portion of the senior population.

Dining options at retirement communities are evolving to meet the desires of a new generation of seniors.

Many senior adults choose to stay in their own homes for as long as possible. But if the support of a family caregiver is needed, the true cost may be more than you think.