Who Really Wants to be Labeled…at Any Age for That Matter?
Question: What term are advertisers, marketers, reporters, and others who serve people in their retirement years supposed to use when referring to their target market? Is a label really necessary?
Do Some Retirees Perceive Living in a Retirement Community as Being Trapped on a Cruise Ship?
Resort-style living. Cruise ship atmosphere. Sounds pretty good to me!
Yet, in the words of Lee Corso, “Not so fast my friend.” As the oldest baby boomers begin approaching their mid-retirement years it seems that the senior living industry might want to reconsider the potential impact of this image.
What’s the Deal with Retirement Communities? featured on MarketWatch
"For many seniors and retirees, the move to a retirement community can be a wonderful and rewarding experience for their later years. But my friend, Brad Breeding, president of LifeSite Logics [now My LifeSite] , which is a company that helps people find the right retirement community, says that planning for the future should include an [...]
New Book “What’s the Deal with Retirement Communities?” featured in Wall Street Journal MarketWatch
"For many seniors and retirees, the move to a retirement community can be a wonderful and rewarding experience for their later years. But my friend, Brad Breeding, president of LifeSite Logics , which is a company that helps people find the right retirement community, says that planning for the future should include an understanding of [...]
It’s No Longer Accurate to Say Older Americans Are Not Online
According to a new study released by Pew Research and referenced in this Columbus Dispatch article almost 60% of Americans over age 65 are now online, and this is up 6% from just a year ago.
New Book Addresses the Realities of Choosing a Retirement Community
New Book- What’s the Deal with Retirement Communities?”- Addresses the Realities of Choosing a Retirement Community.