According to Pew Research Center, approximately 10,000 Baby Boomers turned 65 today, and about that same number will reach retirement age every day for the next decade. That’s a lot of retirees! And that’s one of the reasons the retirement living industry is booming in our country with more and more senior living communities opening [...]
A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.
When you decide to make the financial investment to move to a continuing care retirement community (CCRC), you need complete peace-of-mind that this community will have the operational cash on hand to be able to follow through with their contractual obligations to you and other residents to provide housing, amenities, and in the future, care services. But how can you tell if a CCRC is financially viable? Here are some important questions to ask.
Humans are susceptible to a phenomenon called sequential contrast effects, meaning that your feelings about something depend on what you saw just prior. It’s a logic fallacy that can impact the decisions you make in life, including which CCRC or other retirement facility you select. And for CCRC management, it’s important to understand how the order in which prospects visit facilities influences their final choice.
When CCRC sales counselors meet with a prospective new resident, it is crucial that they meet the senior where they are in their decision-making process, as well as their emotional journey.
Want to live to 100? Seniors should take note of the diets and lifestyles of people who live in the so-called “Blue Zones”–places which researchers have identified as having the highest concentrations of centenarians in the world.
The total amount of long-term care that older adults require, on average, may be longer than you think when you take into consideration all levels of care.