CCRC vs. Rental Retirement Community: What Are the Differences?

According to Pew Research Center, approximately 10,000 Baby Boomers turned 65 today, and about that same number will reach retirement age every day for the next decade. That’s a lot of retirees! And that’s one of the reasons the retirement living industry is booming in our country with more and more senior living communities opening [...]

By |2018-07-02T10:48:09-04:00June 26th, 2017|

Marketing CCRCs to the Next Generation of Retirees

A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.

By |2021-04-18T07:48:28-04:00January 25th, 2017|

How Do I Know If a CCRC is Financially Viable?

When you decide to make the financial investment to move to a continuing care retirement community (CCRC), you need complete peace-of-mind that this community will have the operational cash on hand to be able to follow through with their contractual obligations to you and other residents to provide housing, amenities, and in the future, care services. But how can you tell if a CCRC is financially viable? Here are some important questions to ask.

By |2022-10-20T15:40:12-04:00January 17th, 2017|

Can Logic Fallacies Sway Seniors’ CCRC Choice?

Humans are susceptible to a phenomenon called sequential contrast effects, meaning that your feelings about something depend on what you saw just prior. It’s a logic fallacy that can impact the decisions you make in life, including which CCRC or other retirement facility you select. And for CCRC management, it’s important to understand how the order in which prospects visit facilities influences their final choice.

By |2021-04-18T08:01:35-04:00December 19th, 2016|
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