The jargon used in the senior living and healthcare industry can be confusing; there are a lot of terms that sound similar but have very different meanings. One phrase that can sometimes befuddle people is “Medicare-certified" as it relates to senior care providers. So, let’s break down exactly what this term means. >> Related: Demystify [...]
A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.