If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
I recently visited a beautiful continuing care retirement community (CCRC, or life plan community) in Tulsa, Oklahoma, and was struck by how very attractive and welcoming it was. After staying overnight in a comfortable guest suite, I woke up to take a sunrise jog. There was a walking/jogging trail that winded around the community, over [...]
Imagine for a moment a place where people live during retirement that provides maintenance-free living and a comprehensive wellness program—complete with a personal trainer, fitness center, yoga and meditation classes, saltwater lap pools, and more. Imagine that it also offers a bistro and coffee shop, a gourmet chef who uses locally sourced foods, nature [...]
