Making a decision about senior living is among the biggest choices you will make in your life…It’s way up there on the list anyway! Perhaps you have already decided that you want the long-term security of a continuing care retirement community (CCRC, also called a life plan community), but there are so many things to [...]
Humans are susceptible to a phenomenon called sequential contrast effects, meaning that your feelings about something depend on what you saw just prior. It’s a logic fallacy that can impact the decisions you make in life, including which CCRC or other retirement facility you select. And for CCRC management, it’s important to understand how the order in which prospects visit facilities influences their final choice.