Recently, I was talking with a sales counselor at a retirement community who said something she often hears from prospective residents is, "I like what your community has to offer, but I just love my home." I truly understand this sentiment. My job necessitates a fair amount of travel, and while I enjoy getting to [...]
Retirement. It tends to be a catch-all word that generally refers to the light at the end of the tunnel after years of hard work. It’s a time to enjoy the things in life that matter the most, like family, travel, and leisure activities. After all, you’ve put in your time and earned it! But [...]
While states like Florida, Arizona, and Texas have become major retirement destinations because of their year-round warm climates, Florida is still considered the “Mecca” for many retirees. In fact, with 3.6 million seniors, the state of Florida has the largest percentage of people age 65 and older (20 percent), and its number of senior residents [...]
In a Forbes article from a few years back entitled “The Five Phases of Retirement Planning,” author Bernard Krooks discusses the various stages of retirement and steps that seniors should take to prepare for each. Krooks, an elder law attorney, defines “mid-retirement” as beginning at age 70, lasting as long as a person is still [...]
According to Pew Research Center, approximately 10,000 Baby Boomers turned 65 today, and about that same number will reach retirement age every day for the next decade. That’s a lot of retirees! And that’s one of the reasons the retirement living industry is booming in our country with more and more senior living communities opening [...]
I frequently have the privilege of talking with prospective residents of continuing care retirement communities (CCRCs, or life plan communities) who are visiting different locations in order to better educate themselves on their options. Some have already definitively determined that they want to move to a CCRC and just need to decide which one best [...]
Recently I had the chance to speak with a couple that lives in a continuing care retirement community (CCRC or “life plan community”) in Virginia. Let’s call them Joe and Becky. […]
A CCRC that is poised to thrive in the long-term should have an up-to-date marketing and strategic plan in place. And to create such a document, the CCRC provider must have a deep understanding of the size, needs, and preferences of their target demographic. Here are a few of the areas where I believe the senior living industry will see the biggest changes in the years ahead as they strive to appeal to newer retirees.
A recent report from the CDC shows the first decrease in lifespans in the U.S. since 1993. Despite this decline, many continuing care retirement communities (CCRCs) assert that their residents live 1.5 to 2 years longer than the average senior. But is there actual research to support this CCRC claim?
From legal reform to well-organized advocacy groups, the U.S. is generally becoming a more tolerant place for members of the LGBT community. And as the number of openly LGBT seniors continues to grow, more and more senior living communities are looking for ways to welcome them with open arms.
