Industry veteran to lead sales efforts.

Raleigh, NC Aug. 3, 2021myLifeSite, a leading online authority for older adults who are evaluating continuing care retirement communities (CCRCs or “life plan communities) and other senior living options, has hired Tripp Higgins as Vice President of Sales to lead the business-to-business sales strategy for suite of online products used by the senior living industry to increase sales and occupancy.

Tripp brings twenty-five years of sales and marketing experience to myLifeSite, ten of which were as the Director of Sales and Marketing at a life plan retirement community, where he turned around a struggling community; taking it from 60 percent occupancy and over 40 percent deposit returns to a two-year waiting list and a 98 percent occupancy rate. Tripp also revamped the brand and messaging to focus on a community’s greatest asset- the residents.

More recently, Tripp has consulted with several start-up companies in upstate New York to successfully develop and execute their go-to-market strategies.

“We’re beyond excited to leverage Tripp’s experience and relationship-building skills to help develop and execute a comprehensive sales strategy for our growing product portfolio,” says myLifeSite President, Brad Breeding. “He understands the senior living industry, the senior living consumer, and our vision as a company.”

When asked about his decision to join myLifeSite, Tripp said, “For years I’ve closely followed the great work myLifeSite has done and the reputation of integrity they’ve built among the industry and consumers alike, so it’s really exciting to now be a part of their growth plans. I have a unique understanding of how myLifeSite’s suite of products can help senior living sales professionals enhance credibility and provide better guidance for prospective residents.”

Outside of his work at myLifeSite, Tripp enjoys soccer, skiing, biking, and hiking. Most of all he enjoys time with friends and family, especially watching his twin boys play sports.

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myLifeSite provides online product solutions designed to help older adults make better-informed decisions when evaluating life plan retirement communities and other senior living options. Used by consumers as well as the industry, myLifeSite offers products like MoneyGaugeTM, an unbiased affordability assessment tool, which is placed on websites of retirement communities across the country to help prospective residents understand whether the community is potentially a good financial fit. Other products include a comprehensive resource library with hundreds of consumer educational content articles, as well as detailed community profile reports and comparisons available for search on