Elder Guardianship and Legal Documents That Can Protect Seniors
Who would make legal, medical, or financial decisions for you if you were no longer able to make them for yourself? This is a question that all seniors should consider before such a situation arises. Failing to discuss this with your loved ones and put your wishes into writing can lead to an array of [...]
How Do CCRC Payment Structures Work?
A continuing care retirement community (CCRC, or life plan community) is a senior living option that offers residents a range of independent living choices but also provides a continuum of long-term care services including assisted living or skilled nursing care if later needed. In addition to the many social and wellness opportunities afforded to CCRC residents, [...]
The Best of Both Worlds: A Smaller CCRC Unit Can Be a Big Win
In our “super-sized” world, we have been conditioned to want the biggest piece of pie, the biggest vehicle, and of course the biggest home. We’ve been taught that such grandiosity is a sign of prosperity and success. But is bigger always better when it comes to senior living residences? Could a smaller independent living unit [...]
CCRCs Can Help Seniors Overcome Obstacles to Physical Activity
In the upper half of the country, summertime presents many opportunities to enjoy the outdoors. While such physical activity has an array of health benefits for seniors, many people become increasingly inactive as they age, often as the result of chronic conditions or mobility limitations. In fact, according to the CDC, by the age of [...]
Why Socialization May Be CCRCs’ Top Selling Point Post-Pandemic
The senior living industry is experiencing an occupancy rebound following two challenging years spurred by the pandemic. But the reasons behind this rebound might surprise some. Assisted living sees a solid occupancy boost According to the latest quarterly occupancy data from the National Investment Center for Seniors Housing and Care (NIC), which provides market data [...]
Marketing CCRCs in the Digital Age
The U.S. Small Business Administration (SBA) recommends that small businesses (those with revenue under $5 million) should designate between 7 and 8 percent of their total revenue to marketing. In their 2021 annual survey of chief marketing officers (CMOs), consulting firm Deloitte found that marketing budgets were averaging roughly 11.7 percent of most businesses’ total [...]