CCRCs Can Help Seniors Overcome Obstacles to Physical Activity
In the upper half of the country, summertime presents many opportunities to enjoy the outdoors. While such physical activity has an array of health benefits for seniors, many people become increasingly inactive as they age, often as the result of chronic conditions or mobility limitations. In fact, according to the CDC, by the age of [...]
Why Socialization May Be CCRCs’ Top Selling Point Post-Pandemic
The senior living industry is experiencing an occupancy rebound following two challenging years spurred by the pandemic. But the reasons behind this rebound might surprise some. Assisted living sees a solid occupancy boost According to the latest quarterly occupancy data from the National Investment Center for Seniors Housing and Care (NIC), which provides market data [...]
Marketing CCRCs in the Digital Age
The U.S. Small Business Administration (SBA) recommends that small businesses (those with revenue under $5 million) should designate between 7 and 8 percent of their total revenue to marketing. In their 2021 annual survey of chief marketing officers (CMOs), consulting firm Deloitte found that marketing budgets were averaging roughly 11.7 percent of most businesses’ total [...]
Long-Term Care Staffing Shortages Have Far-Reaching Implications
You’ve likely seen the “now hiring” signs in businesses of all kinds. The most recent data from the U.S. Bureau of Labor Statistics has the unemployment rate at just 3.6 percent for May 2022. While it is good news that so few people are out of work, there is a flip side to that coin [...]
How to Have Confidence a CCRC Will Be a Sound Long-Term Investment
We get a lot of questions from myLifeSite users around the topic of financial viability and how to be sure a continuing care retirement community (CCRC, or life plan community) will be able to fulfill its contractual promises to residents. This week, we received an email from a user who shared the story of a [...]
6 Ways a CCRC Simplifies Independent Living Residents’ Lives
One of the many reasons that people look forward to retirement is the opportunity to relax. It’s a time that should be about enjoying life, unencumbered by work, major responsibilities, and schedules. And for those who opt to move to a senior living community, such as a continuing care retirement community (CCRC), that simplified life [...]