According to a recent report by Better Homes and Gardens, which was highlighted in this U.S. News and World Report article, 27% of baby boomers said they would consider a traditional, age restricted retirement community, such as an independent living community or continuing care retirement community (CCRC). Since there are approximately 76 million baby boomer this equates to more than 20 million prospective residents over the next couple of decades.
Although the most frequently cited research says that almost 90% of people want to remain in their home as long as possible, this report clearly shows that more seniors are opening up to the idea of retirement communities; especially those communities that take new and innovative approaches to meeting the needs and desires of baby boomers today.
It will be interesting to see what CCRC retirement communities do in the community years to capitalize on this opportunity. I suspect it begins with connecting on a more personal level and providing truly innovative solutions that are less focused on amenities and more customizable for the individual’s needs and desires; particularly as it relates to the “whole person” including physical, social, mental, and spiritual enhancement.
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