For some people, one of the attractive aspects of moving to a senior living community, such as a continuing care retirement community (CCRC, or life plan community) is the opportunity to live among people who are at a similar place in life. This, of course, isn’t to say that diversity among neighbors isn’t appealing or [...]
As you are exploring your senior living options, you may have looked at what is referred to as an “active adult community.” These are 55 and over “age-restricted” or “age-qualified” communities, typically meaning that someone in the residence must be at least 55 years old. What defines an active adult community? Active adult communities aren’t [...]
Humans are susceptible to a phenomenon called sequential contrast effects, meaning that your feelings about something depend on what you saw just prior. It’s a logic fallacy that can impact the decisions you make in life, including which CCRC or other retirement facility you select. And for CCRC management, it’s important to understand how the order in which prospects visit facilities influences their final choice.