A lot of people ask me about the average age of residents in a CCRC senior living community. For continuing care retirement communities (CCRCs, or life plan communities), we know the average age at move-in is in the early 80s. Of course, this is an average. Newer communities normally have a younger average move-in age; [...]
When CCRC sales counselors meet with a prospective new resident, it is crucial that they meet the senior where they are in their decision-making process, as well as their emotional journey.