Creating a More Successful Senior Living Direct Mail Campaign

If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]

By |2023-08-16T15:47:45-04:00February 28th, 2023|

Retiring the “Sales Counselor” Title at CCRCs?

Salespeople and advertisers often get a bad rap. Right or wrong, there is a definite stereotype around people who make a living off of selling everything from office supplies to pharmaceuticals to, yes, used cars. At the heart of this stereotype, I believe, is people’s concerns about being pushed into a decision they are not [...]

By |2023-08-03T09:43:20-04:00May 7th, 2018|

The Great CCRC Conundrum: One Reality of First Impressions

Imagine for a moment a place where people live during retirement that provides maintenance-free living and a comprehensive wellness program—complete with a personal trainer, fitness center, yoga and meditation classes, saltwater lap pools, and more. Imagine that it also offers a bistro and coffee shop, a gourmet chef who uses locally sourced foods, nature [...]

By |2023-11-02T21:16:06-04:00September 4th, 2017|
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