5 Essential Elements of a Senior Living Sales Plan

A solid senior living sales plan is crucial for success with continuing care retirement communities (CCRCs, also called life plan communities) and other types of senior living communities.  This means gaining more valuable information in the sales process to create more meaningful and actionable conversations for sales reps. All of this leads to improved engagement [...]

By |2023-06-09T10:10:43-04:00May 23rd, 2023|

What The Best Life Plan Communities Have in Common

A continuing care retirement community (also called a life plan community or CCRC) is a unique type of 55 community that provides both independent living residences as well as a full continuum of care services, typically on-site, should a resident ever need it. If you decide that CCRC senior living is the right option for [...]

By |2023-05-15T16:40:29-04:00May 16th, 2023|

What Financial Advisors May Be Overlooking When Calculating CCRC Costs

Choosing the right life plan retirement community (i.e., continuing care retirement community or “CCRC”) is an important decision, impacting your quality of life and your finances. If you utilize the services of a financial advisor (FA), it’s likely you will seek their guidance in analyzing the potential impact of this move on your estate. The [...]

By |2024-03-06T21:50:17-05:00May 9th, 2023|

CCRC Residents Report Higher Wellness Levels Despite Pandemic

When looking at a research report about the senior living industry, it’s useful to examine the findings with a critical eye. Does the sample size provide valid results? Were there additional variables that could have impacted the findings? Does the control group offer a true apples-to-apples comparison? For research on humans, longitudinal studies with larger [...]

By |2023-08-05T16:28:50-04:00May 2nd, 2023|

Many Senior Living Residents Fared Better than Non-Residents During COVID

Do you remember what you were doing the last week of April in 2020? Odds are, you weren’t doing much of anything as the COVID-19 lockdown was in full force in numerous areas of our nation. It was a lonely time for many people as the social isolation intended to keep us safe wore on [...]

By |2024-06-22T09:17:00-04:00April 25th, 2023|

Senior Living ESG Initiatives Help Attract Today’s Prospects

Environmental, social, and governance (ESG) initiatives consider a company’s environmental sustainability measures, as well as the ethics of their business practices and policies. In the world of investing, it is an increasingly important yardstick with which investors select businesses to put their money in. The importance of ESG in the senior living industry also continues [...]

By |2023-08-05T18:05:16-04:00April 18th, 2023|

The Senior Loneliness Epidemic Continues Post-Pandemic

Although COVID may never be completely gone, many aspects of life have returned to our pre-pandemic “normal.” A recent poll shows that this normalcy includes levels of loneliness reported by seniors. Yet these latest statistics around senior loneliness are still nothing to celebrate, according to experts. Quantifying senior loneliness The January 2023 National Poll on [...]

By |2024-06-22T09:24:33-04:00April 10th, 2023|

Streamlining Your Senior Living Marketing and Sales Process

Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process.  It’s going to take a different approach to reach and [...]

By |2024-06-30T17:07:29-04:00April 4th, 2023|

Senior Living Community, Leaving an Inheritance: Is It an Either-Or?

There was a great interview-article in Forbes last year entitled “Dilemma: Senior Living Facility or Kids’ Inheritance?” In it, financial expert Larry Light interviewed Certified Financial Planner Rick Kahler about many seniors’ desire to leave their adult children an inheritance. The interview explored the common concern that opting to move to a senior living community [...]

By |2024-03-07T14:37:58-05:00March 7th, 2023|

Creating a More Successful Senior Living Direct Mail Campaign

If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]

By |2023-08-16T15:47:45-04:00February 28th, 2023|
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