How Today’s 55 Community Prospects Are “Aging Unbound”
Each May since 1963, our nation has celebrated Older Americans Month (OAM) — a time to recognize and honor the important contributions and achievements of our older citizens. The theme of this year’s 60th anniversary OAM, “Aging Unbound,” acknowledges the value of maintaining as much independence and autonomy as possible, as well as the importance [...]
5 Essential Elements of a Senior Living Sales Plan
A solid senior living sales plan is crucial for success with continuing care retirement communities (CCRCs, also called life plan communities) and other types of senior living communities. This means gaining more valuable information in the sales process to create more meaningful and actionable conversations for sales reps. All of this leads to improved engagement [...]
What The Best Life Plan Communities Have in Common
A continuing care retirement community (also called a life plan community or CCRC) is a unique type of 55 community that provides both independent living residences as well as a full continuum of care services, typically on-site, should a resident ever need it. If you decide that CCRC senior living is the right option for [...]
What Your Financial Advisor May Be Overlooking When Calculating CCRC Costs
Choosing the right life plan retirement community (i.e., continuing care retirement community or “CCRC”) is an important decision, impacting your quality of life and your finances. If you utilize the services of a financial advisor (FA), it’s likely you will seek their guidance in analyzing the potential impact of this move on your estate. The [...]
CCRC Residents Report Higher Wellness Levels Despite Pandemic
When looking at a research report about the senior living industry, it’s useful to examine the findings with a critical eye. Does the sample size provide valid results? Were there additional variables that could have impacted the findings? Does the control group offer a true apples-to-apples comparison? For research on humans, longitudinal studies with larger [...]
Many Senior Living Residents Were Safer Than Non-Residents During COVID
Do you remember what you were doing the last week of April in 2020? Odds are, you weren’t doing much of anything as the COVID-19 lockdown was in full force in numerous areas of our nation. It was a lonely time for many people as the social isolation intended to keep us safe wore on [...]