Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
By myLifeSite|2023-08-05T18:09:51-04:00April 4th, 2023|
Last week, we delved into what characterizes an equity retirement community, as well as possible pros and cons of this senior living option. Prior to that, we examined the characteristics of a rental retirement community. In this third and final installment in our series on the different types of senior living communities, we take a [...]
By myLifeSite|2023-07-21T15:27:06-04:00March 28th, 2023|
In last week’s post, we explored the defining characteristics of a rental retirement community, as well as the potential pros and cons of choosing one. In this second installment in our series on the different types of senior living communities, we examine equity retirement communities, also referred to as ownership retirement communities, and what sets [...]
By myLifeSite|2023-07-21T15:25:27-04:00March 21st, 2023|
Most car owners know that there are pros and cons when it comes to buying versus leasing a car. The same is true for entry fee, equity, and rental retirement communities: Each senior living model has potential advantages and disadvantages for residents. In the coming weeks, we will take a closer look at each of [...]
By myLifeSite|2023-07-21T15:23:13-04:00March 14th, 2023|
There was a great interview-article in Forbes last year entitled “Dilemma: Senior Living Facility or Kids’ Inheritance?” In it, financial expert Larry Light interviewed Certified Financial Planner Rick Kahler about many seniors’ desire to leave their adult children an inheritance. The interview explored the common concern that opting to move to a senior living community [...]
By myLifeSite|2023-08-05T18:04:29-04:00March 7th, 2023|
If you are in sales and marketing for a senior living community, such as a continuing care retirement community (CCRC) or a rental retirement community, you know that it can be tricky to get prospects on-site. Whether you are striving to get folks to take a tour, come for an event, or simply build awareness, [...]
By myLifeSite|2023-08-16T15:47:45-04:00February 28th, 2023|
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