Surveys show that one of the top reasons older adults delay or avoid a move to a senior living community, such as a continuing care retirement community (CCRC/”life plan community”) or other independent living community, is the concern over price and affordability. It’s understandable. Moving to a retirement community is a big enough decision on [...]
Choosing the right life plan retirement community (i.e., continuing care retirement community or “CCRC”) is an important decision, impacting your quality of life and your finances. If you utilize the services of a financial advisor (FA), it’s likely you will seek their guidance in analyzing the potential impact of this move on your estate. The [...]
Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
Marketing a continuing care retirement community (CCRC, or life plan community) is crucial to a CCRC’s success. Why? Because CCRCs need to have high occupancy rates in order to remain financially viable. In essence, residents who live in the independent living portion of a CCRC cost the community less and thus their fees help subsidize [...]
This past week, I had the pleasure of speaking to a group at Ventana by Buckner, a beautiful new continuing care retirement community (CCRC, also called a life plan community) in Dallas. It was a great opportunity to interact with prospective residents and help answer some of their questions on topics like financial hesitancy, for-profit [...]
In the “I’m Not Ready Yet” blog series, we will be taking an in-depth look at some of the most common reasons why people put off a move to a continuing care retirement community (CCRC) or other senior living community. In last week’s post, we talked about one of the common reasons that people put [...]
Over the past months since COVID-19 turned our world upside down, I’ve done a few dozen webinars for prospective residents of various retirement communities across the country focused on planning for the future in an uncertain environment. One of the most common questions that I get during the Q&A portion of these sessions continues to [...]
According to AARP’s most recent survey of adults age 50 and over, 76 percent of seniors want to remain in their homes for as long as possible. I’ve seen other surveys that put that figure at upwards of 90 percent. Whichever source you consider, the consensus seems to be that a large majority of retirees would prefer [...]
Prior to starting myLifeSite, I spent nearly 14 years in the financial planning business, helping many older adults manage their retirement and long-term care plans. In fact, it was during my time in the industry that I recognized a need for better guidance related to complex senior living decisions, particularly when it comes to navigating [...]
I recently heard an interesting story on Charlotte’s NPR station about the influx of people who are choosing to retire in North Carolina and the resulting need for more senior living and care options in the state. The piece discussed several new continuing care retirement communities (CCRCs, or life plan communities) that are under construction [...]
