digital marketing

How a Well-Designed CCRC Website Can Educate Prospects, Generate Leads

Data from the Pew Research Center shows that technology use by seniors is rapidly increasing. Surveys conducted in 2021 revealed that 96 percent of people age 50 to 64 use the internet, as do 75 percent of seniors age 65 and older. Indeed, seniors are online for entertainment, socialization, news, and research. With this in [...]

By |2022-10-03T16:58:05-04:00October 4th, 2022|

Marketing CCRCs in the Digital Age

The U.S. Small Business Administration (SBA) recommends that small businesses (those with revenue under $5 million) should designate between 7 and 8 percent of their total revenue to marketing. In their 2021 annual survey of chief marketing officers (CMOs), consulting firm Deloitte found that marketing budgets were averaging roughly 11.7 percent of most businesses’ total [...]

By |2022-09-19T15:08:54-04:00July 5th, 2022|
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