Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
Data from the Pew Research Center shows that technology use by seniors is rapidly increasing. Surveys conducted in 2021 revealed that 96 percent of people age 50 to 64 use the internet, as do 75 percent of seniors age 65 and older. Indeed, seniors are online for entertainment, socialization, news, and research. With this in [...]
The U.S. Small Business Administration (SBA) recommends that small businesses (those with revenue under $5 million) should designate between 7 and 8 percent of their total revenue to marketing. In their 2021 annual survey of chief marketing officers (CMOs), consulting firm Deloitte found that marketing budgets were averaging roughly 11.7 percent of most businesses’ total [...]
