Senior living sales and marketing has gotten incredibly complex, bringing new challenges to the task of meeting demand generation goals. From complicated pricing and contract models to seniors who want a different kind of senior living experience, friction too often is stalling the sales process. It’s going to take a different approach to reach and [...]
In last week’s blog post, we dug into the important topic of how long the average person might expect to require long-term care services. It’s a complex question, and of course there is no predicting the future, but approximately 70 percent of those who turned 65 in 2020 will require some degree of long-term care [...]
Turning 65 is a major milestone for a lot of people. In the U.S., it’s considered the typical “retirement age,” opening the door to a variety of benefits, including the ability for retirees to sign up for a Medicare health insurance plan. While Medicare can help ensure seniors get the healthcare and services they need, [...]
The National Opinion Research Center (NORC) at the University of Chicago is a well-respected, nonpartisan research organization that studies and analyzes a range of social and economic topics. In 2019, they published their groundbreaking “Forgotten Middle” study, which explored how the number, demographics, health status, and financial resources of middle-income seniors would evolve in the [...]
A continuing care retirement community (CCRC, or life plan community) is a senior living option that offers residents a range of independent living choices but also provides a continuum of long-term care services including assisted living or skilled nursing care if later needed. In addition to the many social and wellness opportunities afforded to CCRC residents, [...]
With COVID-19 numbers down in many areas of the country, school breaks, and this month's various religious holidays, a lot of people may be visiting older family members for the first time in quite a while. It is a wonderful chance to spend time together, and it also presents an opportunity to assess how older [...]
In the “I’m Not Ready Yet” blog series, we will be taking an in-depth look at some of the most common reasons why people put off a move to a continuing care retirement community (CCRC) or other senior living community. In last week’s post, we talked about one of the common reasons that people put [...]
For fiscal year 2020, 76.5 million Americans were enrolled in Medicaid, including 6.4 million seniors. Medicaid is the single largest payer for long-term care in this country. In part, that’s because the cost of long-term care can be so exorbitant — averaging $51,600 a year for assisted living and $93,000 for a semi-private nursing home [...]
Here at myLifeSite we are frequently asked about medical expense tax deductions at a continuing care retirement communities (CCRCs, or "life plan communities"). In this post we'll cover the details about this deduction, but please be sure to consult with your accountant or tax preparer before making any decisions. What is the medical expense tax [...]
We all know that location is critical when it comes to investing in real estate, but research shows that geography also is key to getting the best care for seniors. In the fall, we shared the latest rankings for the states with the best long-term care services in the U.S. Another recent report examines the [...]
